Commercial Cargo Vans and Pickups are the most popular form of vehicle graphics advertising. Most service companies in Houston own vans and pickups that they use for deliveries or providing some kind of sales/ installation service to their customers. Air conditioning, plumbing, heating and electrical contractors, industrial supply companies, restaurants, distributors etc. all use cargo vans and pickups for their day to day work. These companies can use the blank white space on their fleet to promote their company brand and products. Vans or pickups are not as big as box trucks and therefore more economical to wrap with graphics. In our years of experience in wrap advertising we have definitely wrapped more vans and pickups than any other type of vehicle.
Pickup Graphics Options
Any part of a van or a pickup can be wrapped: the hood, the doors, the bed sides, rear tailgate, windows or the entire vehicle. However, the sides of a pickup are flat and therefore a more poplular option for graphics coverage. There are three main pickup graphics options available:
Basic Pickup Graphics
This usually includes company logo, phone numbers, website, and a few bullet points about the company’s products on the vehicles doors. Sometimes the text/ logo design also extend on the side panels and back doors.
Partial Truck Wraps
This is an affordable option that covers several part of the pickup body with decals, lettering and product pictures. Because the pickup is only partially covered, the overall cost of the graphics can be much lower than a full wrap. Typical coverage and cost of a partial wrap is 35% to 70% of a full wrap. The vehicle is covered with a combination of vinyl text, product pictures, logos, striping or a geometrical design to create an appealing theme for the pickup. When designed effectively, this option yields the same results as a full wrap, for just a fraction of a full wrap price.
Full Truck Wraps
This option provides complete coverage on the Pickup. The entire sides, front, back and hood of your pickup are wrapped with full color digital graphics. The windows are also covered with graphics using a perforated material. Thus the entire vehicle acts as a full color billboard. Full Wrap graphics on vehicles are very affordable and provide a cost effective, rent-free alternative to billboard advertising. While a highway billboard in Houston may cost $3500 to $6000 a month in rent, pickup wraps cost only a one-time small investment that will last for 3 to 4 years without any maintenance.