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AMA - Customer Satisfaction Soars When You ...

  • Junior League of Houston Ballroom 1811 Briar Oaks Lane Houston, TX, 77027 United States (map)

Customer Satisfaction Soars When You Connect With Your Audience’s Needs

Speaker: Houston Airports Head of Marketing, Kathleen Boyd

Aligning enterprise strategy with customer needs is more important than ever in the digital age. Houston Airports’ laser focus on its customers’ hierarchy of needs is resulting in greatly-improved customer satisfaction at both William P. Hobby Airport and George Bush Intercontinental Airport. Big data is helping to inform the process, leveraging predictive psychographics from some unusual sources.

Join us at the April luncheon to discover:

  • How to develop a customer hierarchy of needs
  • How to mine existing research for MORE insights
  • How to leverage Big Data in perhaps unconventional ways

Kathleen Boyd is Head of Marketing for Houston Airport System, focusing on improving the customer experience and branding for Hobby, Bush and Ellington Airports as well as the Houston Spaceport. Before joining HAS, she was consulting CMO for BioHouston, after spending five years orchestrating Rice University’s very successful Centennial Celebration. She has a rich aviation background, having launched her career at Continental Airlines, where she led its brand transformation and developed BusinessFirst.

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