8: The Ensemble Theatre Signage
How Saifee Signs helped revitalize a Houston institution in Midtown Houston
The Ensemble Theatre is one of Houston's finest historical cultural institutions. In early 2016, the organization realized that despite the growth in communities all around midtown, their membership was not benefiting from that growth. At that point the Ensemble's board and staff realized they had to advertise their services to attract bigger audiences.
Research showed that updating the signage was the most cost effective solution for the theater so visitors to the Midtown Houston Cultural District were able to locate the building with ease in the midst of all the surrounding development in the district. In response, The Ensemble Theatre applied for grants and received $100K from various art foundations including the Texas Commission on the Arts and the Arts Respond Cultural District Project.
Once the funds were in, The Ensemble Theatre started looking for a skilled creative partner that could both design and build the signage for them. After looking at design proposals from architectural design and sign companies in Houston, they chose Saifee Signs & Graphics as their partner based on the creativity of their design solution and close coordination with the City of Houston and the members of the Theatre Board to deliver their dream project.
The Saifee Signs team assembled a plan to upgrade the dated signage, along with adding new lighted signs for improved night identification and changing the surface paint color for added contrast to the signs. The signs were manufactured & installed on time and on budget.
After this revitalization project was completed in August 2016, The Ensemble Theatre has seen a marked enthusiasm amongst their regular theatre patrons as well as a growing interest from neighboring cultural institutions and new communities around them. The Theatre is now well identified from all sides and can't be missed by anyone passing by at day or night.